Pinterest can be an incredibly useful tool for driving traffic to your blog and website. When used correctly, it is likely to become your favourite platform for growing your business online. Personally, using the right Pinterest strategies quadrupled the blog traffic to Fjords and Beaches in less than 6 months!
Not everyone is utilising Pinterest the right way, and there are certain mistakes I see again and again when it comes to using Pinterest as a business. When hosting complimentary consultations with clients they always seem to be under the same (wrong) impressions when it comes to Pinterest, which means there is a lot of explaining involved on my part in order to make them understand the process and reasons behind it.
Therefore, I’ve decided to cover a few of these Pinterest misconceptions here, including ways to fix them to make Pinterest work for you and your business!
If you are ready to start ROCKING Pinterest for your business, go ahead and download the FREE workbook below! It will guide you through the process of setting up your Pinterest profile for success, all on your own!
3 Mistakes you are making with your Pinterest profile & how to fix them
Pinning ‘only’ images
This is one of my biggest pet peeves when it comes to Pinterest and its users. Pinterest is a platform where you (and others) can share sound, helpful and relevant articles with your followers, and each pin should make it very clear what it is trying to show you.
I notice many clients (and others) with Pinterest feeds full of tiny, horizontal images, that in no way explain what you can find if you click it. These are often photos found on a website you like, or simply a pretty photo you find inspiring.
Stop pinning these.
A high-quality pin is vertical, usually with text overlay, a good title and description telling you what you can find 'behind it', and including a link.
One of the main reasons for this is that vertical pins take up more space in the Pinterest feed, and are more likely to catch the eye of your audience and get repinned. Small images simply disappear in the feed.
The Pinterest Success Workbook (click below) includes a check list for a successful pin!
Treating it as a social media platform
This is another big one, and a Pinterest mistake I notice again and again. Pinterest is always bundled together with Instagram, Facebook and Twitter, but in order to see success from Pinterest there is one thing you need to change within your mind set.
Pinterest is not a social media platform.
You don't log on Pinterest to see what your friends are doing, or to leave a comment on a fun pin you saw, right? But you do log on Pinterest to find a fun recipe for mac & cheese, or to see how you can paint your dining table yourself. In order to find these pins/articles, you have to search for them.
Therefore, my friends, it is time to start treating Pinterest as a search engine. People log on, search for what they want, and find relevant pins.
In order to make the most of this, start by making sure all your pins are high-quality and containing a good title and description. This will make it easier for your potential customers to find you when they are searching Pinterest.
Keep this in mind for every single pin you create or repin - how easy is it to find this pin in a search?
If the pin is a tiny image with no description, the Pinterest algorithm won't find it when someone searches for it. If it has a good description, it tells the algorithm what it contains, and this increases the chance of it being shown to your audience. If the pin in addition to this has a text overlay, it will really draw the attention of whoever is searching for it, and make them click it.
Make sure to follow me on Pinterest for tons of helpful articles and social media advice!
Using it for personal preferences
This is another pet peeve that I see so many business owners and bloggers doing. Honestly, who is your Pinterest account for? If you wish to use Pinterest to drive traffic to your blog or website, you need to get serious about it.
Every. single. board. should represent an interest of your ideal audience - not yours.
Now please go and delete those 'cheesy recipes' and 'future wedding' boards. Unless you are a food blogger or wedding planner, they will only confuse your ideal audience.
If you look at my Pinterest, you'll notice that I have boards such as 'Instagram Tips', 'Productivity for Entrepreneurs' and 'Blogging Tips'. Therefore, my target audience (bloggers and entrepreneurs struggling with social media) will see right away that this account is interesting for them to follow.
But, if I had boards named 'Future home', 'Garden DIY' and 'Home Brewing 101', they would get really confused and ask themselves is this is really a personal Pinteret. They probably wouldn't follow me (unless they are really into gardens and beer), let alone become a part of my community.
If you desperately need to keep your personal boards, make them secret! This way, you can look at Southern weddings and hairstyle how-to's all day, without throwing your audience off! It's a win-win.