Most people are on Instagram every day, and if you have a blog or a business you know that growing your followers is an important aspect of raising your brand value. Naturally, there are more important aspects of Instagram (#1 being to build a community), but we all want to grow our Instagram followers a little, am I right?
I have several hacks I share with my consultation clients when it comes to Instagram, especially when it comes to rocking hashtags. Below I share one of my favourite hacks to get more Instagram followers using hashtags the right way!
The Best Instagram Hashtag Hack
Layer your hashtags.
This tip kind of picks up where my free Instagram Hashtag Guide ends, so if you haven't already done some proper hashtag research, make sure to sign up below to get the guide!
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Once you have your hashtags researched and ready, you are good to go!
How to Grow your Instagram using my favourite hashtag hack
As you may already know; the goal is to get in the top 9 photos of every hashtag, in order to put you in front of as many potential clients as possible.
Am I making sense?
This hack takes it to the next level. Basically, in each of your hashtag sets you should sort the hashtags according to size. Therefore, the smallest hashtags should be the first few, then the bigger ones, and so on.
How to know if your hashtags are ranking
Approximately 5-10 minutes after you have posted a new photo, go visit each and every hashtag you used for that photo. You'll quickly notice if your photo is in the 'Top Posts' grid of 9 photos at the top of the screen.
If you are in the top 9 - WELL DONE! Now try to monitor how long you stay there for.
If you are not in the top 9 - Keep an extra eye on that hashtag. If you never make it in the top posts, maybe it's time to replace it.
Why should you do this to grow your Instagram?
It makes it way easier to watch your profile grow, and to know which hashtags you are ranking higher in! You'll be able to monitor and tweak your hashtags constantly, to ensure you aren't wasting your valuable time on hashtags that are too big for you or spending time stuck on mini-hashtags that get you nowhere!
Example 1: Gina has layered her hashtags, ranging from 50k to 1m photos. After posting a photo, she checks each one and notices that she is only barely ranking in the top photos for her lowest hashtag (50k photos). This should tell Gina that she needs to redo her hashtag research, focusing only on smaller hashtags!
Example 2: Tommy has layered his hashtags, ranging from 2000-50k photos. He is always ranking in the top 9 for all of his hashtags. This should tell Tommy that he needs to research some bigger hashtags in order to reach a bigger audience.
Basically, this is the perfect way to see 'where' your profile is at, and to monitor whether you are aiming too high or too low. If you always rank in the hashtags with 60k photos, but never 100k (which is your next 'layer'), maybe it's time to add some hashtags with 70k, 80k and 90k to get a more detailed impression?
Do you think this strategy will help you get Instagram followers? Let me know in the comments!
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